Media Engagement Consultancy- Community Policing Program

RFP-CPP-2025-023

Long Term Agreement for Media Engagement Consultancy- Community Policing Program – Ramallah

BACKGROUND

Creative Associates International, Inc. (Creative) is an American for-profit development company registered in the United States, with a mission to support people around the world in achieving the positive change they seek. Since 1977, Creative has fostered positive change in over 100 countries. In February 2023, Creative registered with the Palestinian Ministry of Economy as a foreign branch of the U.S.-based company to implement donor-funded programs in the West Bank and Gaza. The registered branch in the West Bank is mandated to file annual income tax returns with the Palestinian Income Tax authorities.
On August 1, 2024, the three-year Community Policing Program (CPP) was launched with US Embassy - INL. The program aims to support the Palestinian Civil Police (PCP) in implementing community policing strategies across selected areas of the West Bank. By fostering better relationship between the PCP and local communities, CPP seeks to enhance the PCP’s credibility and effectiveness as a responsive and community-centered law enforcement agency.
As a donor-funded activities, CPP are exempt from Palestinian VAT and customs duties
OBJECTIVE OF THE COMMUNITY POLICING MEDIA CAMPAIGN: In this framework, effective media communication is key. To broaden its reach and deepen engagement, CPP will collaborate with a media company to develop a comprehensive visibility and communications strategy. This initiative will use storytelling, branding, and digital media to highlight project achievements, engage citizens, and elevate the program’s impact and credibility among stakeholders and the general public.

PROJECT SUMMARY
 

CPP seeks to contract a qualified media company to design and execute a full-spectrum media and communications campaign. The campaign’s goal is to increase awareness of CPP’s mission and results, and to engage the public through consistent, creative, and accessible multimedia content. The 12-month campaign will include social media engagement, branded visual content, event documentation, production of short videos and reels, development of infographics, and the design of visibility materials for both online and offline use. The consultant will also monitor engagement levels, produce performance reports, and adapt the strategy accordingly.

PROJECT DESCRIPTION

The selected Media Company will be responsible for designing, implementing, and managing Community Policing Media Campaign over a period of one year. The scope of work generally includes: - Strategic Branding (Logo, Slogan) - Multimedia Content Creation (Videos, Reels, Infographics) - Social Media Management (Campaign Strategy, Content Calendar, Engagement Reports) - Visibility and Communication Materials (Banners, Flyers, Brochures…) - Event Coverage (Filming, video and audio Editing, Interviews, storyboard, developing content bank for the events.) - Regular Monitoring, Evaluation and Strategic Adjustments

DURATION & SUPERVISION

Contract Duration: 12 months (August 1, 2025 – July 31, 2026) Supervision: CPP Technical Focal Point, based in Ramallah Working Location: Hybrid (remote + field visits across West Bank)

SELECTION CRITERIA

- 70% Weight Technical Proposal, 30% weight Financial Proposal - Minimum 5 years of experience in media production, branding, and digital communication.
- Employees who will be involved in delivering and supporting the project. Please include the following in each CV:
1.Name and role in the project
2. Relevant qualifications and experience
3. Cost-effectiveness and alignment with the campaign’s objectives
4. Previous work on similar projects or workshops - Portfolio demonstrating capacity to work on development/security/public projects. - Experience working in the West Bank or similar contexts is an asset. - Strong organizational and time-management skills. - Fluency in Arabic and English is mandatory. - Availability to travel to field locations. Proposals will be reviewed based on technical capacity, creativity, clarity of workplan, feasibility, and cost-effectiveness.

SUBMISSION REQUIREMENTS

- Company profile and samples of previous work (branding, social media, video, design) - Fully Detailed Technical Proposal including methodology, timeline, and workplan - Financial Proposal in USD (tax Exclusive) as the Project is VAT Exempted. - Valid company registration documents and tax clearance certificate
-CVs for the Key team members who will be involved in the project.
- Two Professional references from similar previous projects.

For full TOR kindly send an email to: [email protected] 
 Deadline: July 24, 2025 – 15:00 PM Submit to: [email protected] Contact: +972-0562888282