Hire Two Local Influencers for Hebron Leather & Shoes Cluste...

1.0 Background:

Founded in 2002 in Palestine, the Small Enterprise Center (SEC) Association is a renowned non-profit organization committed to advancing the growth, competitiveness, and sustainability of regional MSMEs and social enterprises. Through strategic partnerships with leading international organizations, SEC actively strengthens the MENA region’s entrepreneurial ecosystem, positioning MSMEs and social enterprises as engines of economic development, poverty alleviation, and gender equality. Its policy advocacy efforts aim to establish an enabling environment that support their long-term success.

SEC delivers innovative market access initiatives, product development programs, sustainability strategies, regional market research, and tailored capacity-building interventions, equipping MSMEs with the tools to compete globally, expand export, and access international trade opportunities. Furthermore, SEC champions green business practices, fostering responsible entrepreneurship that promotes environmental sustainability. By empowering youth and women-led enterprises, SEC drives inclusive growth, shaping a resilient, equitable and prosperous economic future. Through a strategic partnership with the Swedish government, Global Communities

(GC) is implementing the Supporting MSMEs Competitiveness and Growth in Palestine (SMCGP) program. The 44-month program aims to improve the conditions necessary for increased competitiveness and growth of MSMEs, contributing to inclusive sustainable economic development, including better income generation and productive employment with decent working conditions, particularly for women and youth. The SMCGP adopts the Market Systems Development (MSD) approach by employing facilitative approaches with learning at its core. SMCGP will target the creative industries sector which comprises three sectors including Furniture, Footwear and Leather, and Handicrafts.

Within the framework of the sub-agreement signed between the Global Communities and the Small Enterprise Center (SEC) to Supporting MSMEs Competitiveness and Growth in Palestine Programme funded by the Swedish International Development Cooperation Agency (Sida), SEC will hire two influencers to support this initiative through engaging social media content.

SEC invites qualified local specialists to submit technical and financial proposals.

2.0 Questions and Requests for Clarifications

Questions regarding the technical or administrative requirements of this ToRs may be submitted no later than, Tuesday June 10th, 2025 (Ramallah Local Time) by email to [email protected]. Questions must be submitted in writing; phone calls will not be accepted. Questions, requests for clarifications and the responses thereto that SEC believes may be of interest to other offers will be circulated to all ToRs recipients who have indicated an interest in bidding.

Only the written answers issued by SEC will be considered official and carry weight in the ToRs process and subsequent evaluation. Any verbal information received from employees of SEC, or any other entity should not be considered as an official response to any questions regarding this ToRs.

2.0 Purpose of this assignment:

SEC is seeking technical and financial proposals from qualified local influencers to promote leather shoes and accessories produced by members of HLSC. The assignment involves content creation, publishing, and engagement to boost product visibility and brand appeal.

3.0 Expert’s key responsibilities:

The consultant /expert will work closely with SEC staff, Hebron Leather and Shoes Cluster, during the intervention period. The hired Influencer will perform the following key activities:

1. Minimum 2 social media posts (photo or video) per day per influencer.
2. Minimum 2 stories per day per influencer during the visit.
3. All raw media files submitted to SEC.
4. Summary report on reach, engagement, and impressions per influencer account.

4.0 Main Deliverables

The Infulencer will submit the following deliverables in English Language:

1. Minimum 2 social media posts (photo or video) per day per influencer.
2. Minimum 2 stories per day per influencer during the visit.
3. All raw media files submitted to SEC.
4. Summary report on reach, engagement, and impressions per influencer account.

4.0 Qualifications and Work Experience of the Expert

It is expected that the Influencer that will operates with HLSC will shows qualification for the following expertise:

1. Proven experience as a digital influencer/content creator.
2. Active presence on platforms such as Instagram and Facebook with relevant local followers.
3. Previous collaboration with local businesses or products (preferred).
4. Ability to create authentic, engaging content.
5. Familiarity with Hebron’s market is a plus.

5.0 Duration of Appointment:

The expected level of effort of the expert is around 2 working days, within 30 days, time are foreseen for implementing activities from signing the contract.

6.0 Logistic Support for the Consultant

 SEC and Hebron Leather and Shoes Cluster will provide information, related document.

7.0 Scope of Price Proposal and Schedule of Payments:

The payments will be made based on the deliverables and after receiving the technical acceptance from the Hebron Leather and Shoes Cluster. The amount will be in USD with all costs excluding VAT, and the contract price will be fixed regardless of changes in the cost components.

8.0 Application Submission Guidelines, Selection Criteria, and Deadline:

The selection of the best proposal will be done by using a combined scoring method – where the qualifications and methodology will be weighted a maximum of 70% (Technical), and combined with the price of 30% (Financial).

9.0 Deadlines for Submitting CVs and Technical and Financial Offers

The deadline for submitting CVs, and Technical and Financial offers by latest Thursday 12th of June 2025 (Ramallah Local Time)

Kindly send the offers to SEC email: [email protected]