Technical evaluation for e-marketing platforms 


Terms of Reference (ToRs) – Request for Proposal

Mapping and Evaluation of local online platforms with the view of integrating agri-food goods produced by women

Assignment Ref: (Com. 1: 04, 2020)

Background: About Cowater International 
With more than 35 years of experience, Cowater International is Canada’s global leader in management consulting services specializing in international development. We have managed the implementation of over 800 projects in more than 80 countries around the globe for clients such as DFID, DFAT Australia, the World Bank, and Global Affairs Canada. We work with governments, partner organizations, communities, and civil society to design and implement sustainable solutions that generate lasting social, economic, and environmental impacts. Our adaptive approach to management has led to our award-winning work and recognition as one of Canada’s Best Managed Companies in 2017 and 2018. Cowater International Inc. (lead), in collaboration with the Palestinian Businesswomen’s Association (Asala), is implementing a 4-year project that aims to enhance economic empowerment and increase prosperity for low-income women and youth in the West Bank.
Generating Revenue Opportunities for Women and Youth in the West Bank (GROW)
The goal of the GROW project is to enhance economic empowerment and increase prosperity for low-income women and youth, particularly female youth, in the West Bank. The project seeks to achieve this by adopting a gender transformative approach aimed at recognizing, formalizing, and amplifying women’s existing roles in key-value chains whilst promoting women’s increased decision-making and control over income, assets, and productive resources. The project focuses specifically on value chains, where significant potential exists to empower women, including female youth, to move beyond their essential but largely unrecognized roles, ultimately contributing to their increased agency in both economic and social spheres. 

The project focuses on three inter-related intermediate outcomes: I) reduced barriers to entrepreneurship faced by women; II) ) enhanced opportunities for women entrepreneurs to successfully establish and/or grow sustainable businesses; and, III) enhanced opportunities for female entrepreneurs, particularly female youth, to support the adoption of renewable energy in the olive and agro-food processing value chains. To achieve these outcomes, the project seeks to address several key challenges impacting women’s entrepreneurship in the West Bank, including the prevalence of socio-cultural barriers and their associated impacts on women’s household, community, and economic roles and status; and, women’s limited access to finance, business development support services, technology, reliable and affordable energy, skills development opportunities, and markets.


In the West Bank, regional barriers to movement and access restrict Palestinian’s mobility and limit access to jobs, markets, and capital. In this environment, women are increasingly called upon to support their families financially. But social, economic, and legal barriers hinder their economic participation. Palestinian women are thus faced with the “double-burden” of patriarchal societal norms and occupation.

Though they often have similar or higher levels of education than Palestinian men, Palestinian women earn a fraction of men’s income and are far more likely to be unemployed. Entrepreneurship can play an essential role in development and poverty alleviation, along with job creation, economic growth, and improved social conditions for women and marginalized groups. Moreover, women’s entrepreneurship can have profound and far-reaching effects, as women invest their income into their children and families. 

Women in the West Bank possess the desire to start and expand businesses. Despite this demand and the positive contributions that women’s entrepreneurship can bring, women manage fewer than one in twenty SMEs in the West Bank and Gaza and own fewer than one in ten companies. Most women-owned businesses are within the informal sector.

Women face critical challenges to entrepreneurship in four key areas: discrimination and negative social norms in their homes and communities; lack of access to opportunities to build business skills, knowledge, and networks; limited opportunities to access capital for their businesses; and limited access to new markets for their products and services. 

Download full ToR: Online Platform TOR 

Submission of proposals 
To apply, please send your proposal consistent with the abovementioned content requirements to the following address: [email protected], no later than June 18, 2020, before 4:00 p.m. 

You can apply by indicating your interest in the following consulting positions or as a team (please state in the email subject) to cover the component under this assignment:

Assignment Ref: (Com. 1: 04, 2020): Technical evaluation for e-marketing platforms 

If you have any questions or inquiries, please contact us at [email protected]

We thank all applicants; however, only the successful bidder will be contacted.

المكان رام الله والبيرة
موعد الإنتهاء 18, Jun
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